The conference provides a strategic platform that brings together farmers, investors, experts, government agencies, and scientific research institutions, contributing to the exchange of knowledge and expertise and showcasing the latest innovations and technologies in the field of sustainable agriculture.

It also seeks to strengthen partnerships between the public and private sectors, drive agricultural investment, support local production from national farms, and stimulate the role of youth and the community.

Coinciding with the conference will be an exhibition featuring products from local farmers, as well as the latest agricultural solutions and agricultural technology, including vertical farming, modern irrigation systems, and agricultural sustainability. This will give participants and attendees the opportunity to explore the latest innovations in the agricultural field. The event will also include a farmers' market to sell their local produce.