The UAE Ministry of Environment and Water, in cooperation with organizers of the Desert Protection Campaign, recently organised a press conference at Meridian Hotel to announce the launch of the annual four-month-long campaign. To be held from January 2016 until April, it will see the participation of environment-specialized entities, school and university students, and nationals and residents of the UAE. In line with its efforts to protect the environment and ensure higher environmental awareness, the Ministry sponsored the campaign to underline its importance and contribute towards building a sustainable environment for the coming generations. All environment-related entities participated in the event, including the Department of Economic Development (DED), DP World, AlBaddad International, and National Paints.